Bilingual Qualitative Research Moderator | Mandarin & English
Real insights from Chinese-speaking communities start with honest conversation.
I deliver bilingual qualitative research for brands, healthcare organizations, and nonprofits.
Located in Wake Forest, North Carolina. Remote sessions available nationwide. On-site moderation available upon request.
About Me
I'm Yage Wang, with over 25 years of experience leading focus groups and in-depth interviews.
My research has covered more than 20 provinces across China and Southeast Asia, including consumer goods, infant care, and patient experience studies.
My training in Motivational Interviewing and solution-focused therapy lets me build genuine trust with participants. This goes well beyond simple translation, creating a safe space for people to share their unfiltered opinions.
LinkWords LLC is my independent practice, and I personally oversee every project from start to finish.
Services
1. Focus Group Moderation
Bilingual online and in-person sessions to gather genuine feedback from Mandarin-speaking participants.
2. In-Depth One-on-One Interviews (IDIs)
Perfect for sensitive subjects, immigrant family research, and studies focused on patient experience.
3. Chinese Immigrant Patient & Community Research
I help U.S. healthcare providers overcome cultural and language gaps when working with Mandarin-speaking families.
4. Cross-Cultural Insight Synthesis
I turn raw interview data into straightforward, actionable findings for your team.
Professional Background
Industry Coverage
Pharmaceuticals, FMCG, Automotive, Electronics, Food & Beverage, Hospitality, Community Health
Key Clients
P&G, Apple, Mercedes-Benz, Nestlé, Airbnb, Xi'an-Janssen
I started running Mandarin qualitative research projects for P&G back in 1999.
Certifications & Memberships
• Motivational Interviewing
• Solution-Focused Brief Therapy (SFBT)
• Mental Health First Aid
• Community Health Worker
Background
I have 20+ years of global qualitative research experience.
My client portfolio spans FMCG, healthcare, automotive, electronics and luxury consumer sectors.
Since 1999, I supported bilingual qualitative studies for P&G, including baby care, hair care, and personal care consumer research covering 20+ provinces across mainland China and Southeast Asia.
My responsibilities included on-site interpretation, one-on-one interview moderation and field logistics.
Now based in Wake Forest, North Carolina, I specialize in multicultural community research and cross-cultural focus group facilitation.
Contact
LinkWords LLC • Wake Forest •North Carolina
wangyage@linkwords.org
