Helping organizations understand people across language and cultural boundaries

Qualitative research · Bilingual moderation · Cross-cultural insights · Community engagement

Based in North Caolina | Available across the U.S. and internationally

WHAT WE DO

Qualitative Research

Focus groups, in-depth interviews, moderation, interviewing, and facilitation.

Cross-Cultural Insights

Helping organizations understand Chinese-speaking consumers, communities, and audiences across cultural contexts.

Bilingual Research

Mandarin-English moderation, interviewing, interpretation, translation, and bilingual research.

Community Engagement

Building meaningful connections with Chinese-speaking and multicultural communities.

WHY LINKWORDS?

More Than Translation.

More Than Research.

LinkWords brings together language, research experience, cultural understanding and human connection.

With 26+ years of experience across Chinese-speaking markets and communities, LinkWords helps organizations move beyond literal translation to understand the meaning, context, and human insight behind what people say.

WHO WE WORK WITH

Research & Insights Teams

Research agencies and internal insights teams seeking Mandaine-speaking qualitative research capabilities.

Consumer & Brand Teams

Organizations looking to better understand Chinese-speaking consumers and multicultural audiences.

Healthcare & Public Organizations

Organizations seeking culturally informed research and meaningful engagement with Chinese-speaking communities.

Global & Cross-Cultural Teams

Teams navigating cultural and communication differences across the U.S., China, and multicultural markets.

If your participants speak Mandarin and you need someone they'll actually open up to, that's what I do.

MEET THE FOUNDER

Shelley Wang -- Founder & Cross-Cultural Research & Insights Consultant

I grew up in rural China and taught myself English on the streets of Beijing.

In 1999, I walked into my first P&G focus group at what would become Ipsos China. I didn't have a traditional research background. I simply understood both sides of the room.

For the next 26+ years, I worked inside qualitative research across China -- Focus groups, in-depth interviews, in-home visits, product research, and co-creation -- across more than 20 provinces.

I've worked with global brands including P&G, Nestle, Apple, Mercedes-Benz, Airbnb, and Li-Ning, through research agencies and direct contracts.

Today, I'm based in North Carolina, bringing that same research experience, cultural understanding, and way of listening to Chinese-speaking communities in the United States.

The address changed. The way I listen didn't.

LET'S TALK

Have a Research or Cross-Cultural Challenge?

Let's talk about how LinkWords can help you better understand the people you want to reach.

wangyage@linkwords.org | https://www.linkedin.com/in/wangyage

Available across the U.S. and internationally

Page updated

Google Sites

Report abuse